It may only take moments to prepare and enjoy a delicious cup of coffee, but it takes years to grow the coffee trees that produce its beans. And it takes a team of attentive, expert coffee farmers to maintain a sustainable coffee farm with healthy and productive trees — while also facing the threat of Coffee Rust (or La Roya), the single biggest threat to coffee production worldwide.
-Carlos Mario Rodriguez,
Director of Global Agronomy
At Hacienda Alsacia farm outside of San Jose, Costa Rica, Starbucks Director of Global Agronomy Carlos Mario Rodriguez is leading the industry’s charge against coffee rust. In addition to developing new highly productive rust-resistant hybrid coffee trees, he’s also working on new growing techniques and methods of caring for and managing coffee crops as a whole. And all this knowledge and discovery flows freely to coffee farmers all over the world through our global network of Farmer Support Centers.
One Tree For Every Bag
As part of our commitment to fostering thriving coffee communities, Starbucks will provide a coffee tree to Conservation International for each bag of coffee sold from participating stores in the U.S. Get the whole story