Starbucks attends specialty coffee expo, shares insights

SCAA Expo | April 14-17, 2016


The entertainment industry has Comic-Con. The tech industry has the Consumer Electronics Show. For the coffee industry, the Specialty Coffee Association of America (SCAA) Expo is the premier event.

The 28th annual gathering just wrapped up in Atlanta, Georgia. From growers to roasters to baristas, it brought together thousands of people from across the coffee industry. They had a chance to check out the latest innovations in specialty coffee, including new equipment and products. Dozens of classes and lectures were also offered on topics like sustainability, coffee science and brewing principles.

According to SCAA, it’s the biggest yearly gathering of coffee professionals in the world.

More than 30 Starbucks partners (employees) attended. It’s an opportunity for Starbucks to connect and collaborate with the industry.

Here are some of the most memorable moments from the SCAA Expo, as told through our partners.

To learn more about SCAA, click here .

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